Ayurveda, a medical system developed by Rishis like Charaka and Sushruta ages ago, has been languishing after the onslaught of modern medicine until foreign visitors to India discovered its healing power.Over the past few years stressed out tourists have been flocking to the state of Kerala, where ayurveda has kept alive; increasing its popularity, demand and business potential.
Kerala Vaidyashala has its roots in Aluva near Kochi, where Harshjeet and Vishwajeet's father Ramachandran Kuroop practiced ayurveda. In the late nineties, the sons expanded by setting up a chain of therapy centres.
It has grown exponentially since revenues have grown from Rs 12 lakh in 2000-01 to Rs 3 crore now. Apart from the spa, Kerala Vaidyashala also runs a training centre for therapists in Kerala.
Hindustan Unilever, which tied up with Arya Vaidya Pharmacy to set up Ayush Therapy Centres, is the only other large corporate that seems to have identified the potential of ayurveda.